Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was founded on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Volcom’s avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond.
The goal of Volcom is to provide clothing to people who share our passion for art, music, film, skateboarding, surfing, snowboarding and motocross. We are focused on supporting athletes, artists and musicians – providing a means for creative individuals to come together and collectively express themselves. This collaborative effort results in everything from the ever-growing “Let the Kids Ride Free” contest series to the high-profile “Volcom Pipeline Pro” surf competition on down to our in-house independent record label – Volcom Entertainment.
Since 2011 Volcom has been a part of Kering, a worldwide leading Luxury and Sport & Lifestyle group.
Electric is a global, premium, sport and lifestyle accessory brand rooted in southern California’s rich action sports, music, art and customization culture. Electric’s unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position.
Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia.
Since 2011 Electric has been a part of Kering, a worldwide leading Luxury and Sport & Lifestyle group.
Volcom & Electric